The brand needs a stand out name, the seven criteria of a Stand Out Name are;
- Distinctiveness
- Brevity
- Appropriateness
- Easy spelling and pronunciation
- Likability
- Extendability
- Protect ability
A great name deserves Great Graphics
Logos are dead. Long live icons and avatars
An Icon is a name visual symbol that suggests a market position.
An Avatar is a brand icon that can move, change, and operate freely in various media.
