A Brand Name

The brand needs a stand out name, the seven criteria of a Stand Out Name are;

1- Distinctiveness

2- Brevity

3- Appropriateness

4-Easy spelling and pronunciation

5- Likability

6-Extendability

7- Protect ability

 A great name deserves Great Graphics

 Logos are dead. Long live icons and avatars An Icon is a name visual symbol that suggests a market position.

An Avatar is a brand icon that can move, change, and operate freely in various media.

The Disciplines Of Branding

The disciplines of branding:

1. Differentiate

    a.       What are you?

    b.      What do you do?

    c.       Why does it matter?

2-Collaborate: building a brand is a collaborative project

   a.       The One-Stop Shop: contains the resources to develop and steward the brand

   b.      The Brand Agency: hire the best firm to develop the brand

   c.       Integrated marketing team: managed internally

3- Innovate: You know that an idea is innovative when its scares the hell out of   body

4- Validate: bringing the audience into the creative process

   a.       If your audience cant verbalize your concept, you’ve failed to communicate it

5- Cultivate

6- Brand Extensions:

-          Bad Brand Extensions: are those that chase short-term profits at the expense of long-term brand value

-          Good Brand Extensions: grow the value of a brand by reinforcing its focus

What is a Brands?

What is a Brand?

A Brand is not a logo !

A Brand is not an identity !

A Brand is not a product !

A Brand is a person’s gut feeling about a product, service, or organization.

A Charismatic Brand is any product, service, or organization for which people believe there’s no substitute.