The brand needs a stand out name, the seven criteria of a
Stand Out Name are;
1- Distinctiveness
2- Brevity
3- Appropriateness
4-Easy spelling and pronunciation
5- Likability
6-Extendability
7- Protect ability
A great name
deserves Great Graphics
Logos are dead.
Long live icons and avatars An Icon is a name visual symbol that suggests a
market position.
An Avatar is a brand icon that can move, change, and
operate freely in various media.
