November 1, 2011

A Brand Name


The brand needs a stand out name, the seven criteria of a Stand Out Name are;
  1. Distinctiveness 
  2.  Brevity 
  3.  Appropriateness
  4. Easy spelling and pronunciation
  5. Likability
  6. Extendability
  7. Protect ability
 A great name deserves Great Graphics
 Logos are dead. Long live icons and avatars
An Icon is a name visual symbol that suggests a market position.
An Avatar is a brand icon that can move, change, and operate freely in various media.

August 9, 2011

National Pride

When will it end? I want it to end soon. Actually I can't wait to see the finale. With all the killing and slaughtering in Syria is a tragedy especially that its happening during the holy month of Ramadan.

We are annoyed of people who come over to boast about their accomplishments, but when countries do so we call it National Pride.


July 30, 2011

What is a Brand?


A Brand is not a logo !
A Brand is not an identity !
A Brand is not a product !

A Brand is a person’s gut feeling about a product, service, or organization.
A Charismatic Brand is any product, service, or organization for which people believe there’s no substitute

July 13, 2011

Addicted

   The three most harmful addictions a human might fall into are Carbohydrates and a Monthly Salary.
You can't have a breakfast that is free of carbs and you can't grow and progress in life when you go everyday to work to do what you have been doing for a long time.

July 7, 2011

Do What Is Right ! Then Apologize

In the marketing industry here in Saudi Arabia, I get a lot of inexperience and uneducated clients.
What I fear the most is that they take decisions that can negatively affect their brand.
The best thing to do is, do what is right and correct even if the client doesn't like what you are saying. You know its a good practice to always apologize except when you have done something wrong.

Poverty Mistreated Me

The fastest way to become rich is to socialize with the poor; the fastest way to become poor is to socialize with the rich ! The truth is "you are rich if and only if money you refuse tastes better than money you accept".

Am I Civilized?

   You will be civilized on the days you can spend a long period doing nothing, learning nothing, and improving nothing, without feeling the slightest amount of guilt.