A Brand Name

The brand needs a stand out name, the seven criteria of a Stand Out Name are;

1- Distinctiveness

2- Brevity

3- Appropriateness

4-Easy spelling and pronunciation

5- Likability

6-Extendability

7- Protect ability

 A great name deserves Great Graphics

 Logos are dead. Long live icons and avatars An Icon is a name visual symbol that suggests a market position.

An Avatar is a brand icon that can move, change, and operate freely in various media.

The Disciplines Of Branding

The disciplines of branding:

1. Differentiate

    a.       What are you?

    b.      What do you do?

    c.       Why does it matter?

2-Collaborate: building a brand is a collaborative project

   a.       The One-Stop Shop: contains the resources to develop and steward the brand

   b.      The Brand Agency: hire the best firm to develop the brand

   c.       Integrated marketing team: managed internally

3- Innovate: You know that an idea is innovative when its scares the hell out of   body

4- Validate: bringing the audience into the creative process

   a.       If your audience cant verbalize your concept, you’ve failed to communicate it

5- Cultivate

6- Brand Extensions:

-          Bad Brand Extensions: are those that chase short-term profits at the expense of long-term brand value

-          Good Brand Extensions: grow the value of a brand by reinforcing its focus

What is a Brands?

What is a Brand?

A Brand is not a logo !

A Brand is not an identity !

A Brand is not a product !

A Brand is a person’s gut feeling about a product, service, or organization.

A Charismatic Brand is any product, service, or organization for which people believe there’s no substitute.

In a Box !

They are born, then put in a box; they go home to live in a box; they study by ticking boxes; they go to work in a box, where they sit in their cubicle box; they drive to the grocery store in a box to buy food in a box, they talk about thinking "outside the box" and when they die they are put in a box !

Social Mirror

Recent Studies have shown that most suicides come from shame or loss of financial and social status than medial diagnoses. Eventhough I has a neighbor 14 years ago who wrote his final love letter to his wife and committed suicide after being diagnosed with cancer.

Nothing is Everything !

     My Uncle and I had a great discussion last week talking about superficial and arrogant people. We both came to the same conclusion.

Today, you are considered civilized when you can spend a long period doing nothing, learning nothing, and improving nothing, without feeling the slightest amount of guilt. And guess they have become the majority.

They are the ones who will tell you “I am busy” whenever you ask for a favor. Reality is that this person is declaring incompetence and he/she lacks control of his/her life.

Out Of Touch

The test of whether you really liked a book is if you re-read it (several times); the test of whether you really like someone's company is if you are ready to meet him/her again and again...