It's Carpe Diem

I have had a lot of bad experiences in life. I don’t know if I should call them experiences, problems, mistakes, or obstacles. We learn from them, this is how we learn from life.

Life is not as beautiful and bright as it seems. A lot of darkness in that light. People are not what they seem to be, if there is evil it’s the people.

Sometimes it looks like the well prepared and educated people lead a miserable life while the stupid and mentally blind are rewarded and given a lot.

A client once told me that she doesn’t plan for her future nor does she have any career plans. I was shocked at such statement, without planning what would we do? Live and enjoy everyday without thinking about the future?

After what I have gone through in life, I think she is right.

One should seize the day, enjoy the present without placing all hope in the future. We should enjoy the pleasure of the moment without concerns for the future especially when you never know when death will greet you.

Even when it comes to work, do your best and pluck the day while its ripe don’t look back just move on. Take full advantage of present opportunities and enjoy today and don’t worry about the future as in it’s a beautiful day so forget tomorrow’s.

Limitation Of Human Understanding

Scientists discover and spread new thoughts by understanding the world.

Businessmen evolve and grow by spreading stupidity and false thoughts in their environment.

That’s how they grow. They have given the people around them their own education by doing things their way. After 5 years of working in the Advertising/marketing field I have only received one marketing plan properly made by a 60 year old marketing manager who used to be the CEO of the Bank of America.

Few weeks back I got a request from a marketing manager to work on his annual marketing plan.

I have this feeling that bothers me most of the time. It’s an unnamed feeling where I see that most of the people around me suffer from a limitation of human understanding.

A Brand Name

The brand needs a stand out name, the seven criteria of a Stand Out Name are;

1. Distinctiveness 
2.  Brevity 
3.  Appropriateness
4. Easy spelling and pronunciation
5. Likability
6. Extendability
7. Protect ability

 A great name deserves Great Graphics

 Logos are dead. Long live icons and avatars

An Icon is a name visual symbol that suggests a market position.

An Avatar is a brand icon that can move, change, and operate freely in various media.

National Pride

When will it end? I want it to end soon. Actually I can't wait to see the finale. With all the killing and slaughtering in Syria is a tragedy especially that its happening during the holy month of Ramadan.

We are annoyed of people who come over to boast about their accomplishments, but when countries do so we call it National Pride.

What is a Brand?

A Brand is not a logo !

A Brand is not an identity !

A Brand is not a product !

A Brand is a person’s gut feeling about a product, service, or organization.

A Charismatic Brand is any product, service, or organization for which people believe there’s no substitute

Addicted

   The three most harmful addictions a human might fall into are Carbohydrates and a Monthly Salary.
You can't have a breakfast that is free of carbs and you can't grow and progress in life when you go everyday to work to do what you have been doing for a long time.

Do What Is Right ! Then Apologize

In the marketing industry here in Saudi Arabia, I get a lot of inexperience and uneducated clients.
What I fear the most is that they take decisions that can negatively affect their brand.
The best thing to do is, do what is right and correct even if the client doesn't like what you are saying. You know its a good practice to always apologize except when you have done something wrong.