What is a Brands?

What is a Brand?

A Brand is not a logo !

A Brand is not an identity !

A Brand is not a product !

A Brand is a person’s gut feeling about a product, service, or organization.

A Charismatic Brand is any product, service, or organization for which people believe there’s no substitute.

In a Box !

They are born, then put in a box; they go home to live in a box; they study by ticking boxes; they go to work in a box, where they sit in their cubicle box; they drive to the grocery store in a box to buy food in a box, they talk about thinking "outside the box" and when they die they are put in a box !

Social Mirror

Recent Studies have shown that most suicides come from shame or loss of financial and social status than medial diagnoses. Eventhough I has a neighbor 14 years ago who wrote his final love letter to his wife and committed suicide after being diagnosed with cancer.

Nothing is Everything !

     My Uncle and I had a great discussion last week talking about superficial and arrogant people. We both came to the same conclusion.

Today, you are considered civilized when you can spend a long period doing nothing, learning nothing, and improving nothing, without feeling the slightest amount of guilt. And guess they have become the majority.

They are the ones who will tell you “I am busy” whenever you ask for a favor. Reality is that this person is declaring incompetence and he/she lacks control of his/her life.

Out Of Touch

The test of whether you really liked a book is if you re-read it (several times); the test of whether you really like someone's company is if you are ready to meet him/her again and again...

Misanthrope

   People will envy you for your success, for your wealth, for your intelligence, for your looks, for your status…. But rarely for your wisdom !

Too Dead Inside

   In the Middle-East when we want to do something while unconsciously certain to fail, we seek advice so that we can blame someone else for the failure ! We have become too dead inside to even know the guilt.

I don’t know if it’s a principle but it seems to be the norm in Jeddah.